MARKETING & BRANDING

RSS Designs was approached by the City of Leduc with an exciting opportunity: crafting their inaugural Pride Bus for the entire month of June 2023. Under the theme "A Seat For Everyone," Riyaz embarked on a mission to create a design that not only embraced diversity and inclusion but also celebrated the idea that everyone can hop on board. Presenting two captivating design concepts to the City of Leduc, Riyaz sought to capture the essence of unity and acceptance.

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The first concept showcased vibrant depictions of people engaged in various activities within Leduc's parks and trails, elegantly adorned with a flowing progressive ribbon flag. The second concept, on the other hand, reveled in a jubilant celebration of diversity, featuring hands, confetti, and flags that truly encapsulated the spirit of inclusivity.

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After careful consideration, the City of Leduc chose the design that celebrated diversity and inclusion. Its cheerful and radiant aesthetics promised to make a striking statement as the Pride Bus traversed highways and communities, spreading its vibrant message far and wide.

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The grand unveiling of the Pride Bus took place on June 1, 2023, during a joyous Pride raising ceremony held in the heart of the City of Leduc.